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Rouge Rebellion
Introduction
Rouge Rebellion is an emerging premium beauty brand launching its first lipstick collection and seeking a distinctive visual identity for market entry.
The goal was to create a campaign that clearly differentiates from the dominant “clean girl” aesthetic and instead speaks to confident, expressive women who embrace nightlife culture and individuality.
The imagery needed to work consistently across e-commerce, social media and paid campaigns, while positioning the product as both emotionally aspirational and visually premium.
Fashion Editorial
Luxury
Client Profile:
Emerging luxury beauty brand
Client Profile:
Emerging luxury beauty brand
Category:
Lipstick Launch Campaign
Category:
Lipstick Launch Campaign
Deliverables:
campaign ready images (product, lifestyle, beauty)
Deliverables:
campaign ready images (product, lifestyle, beauty)
Timeline:
3 days from brief to delivery
Timeline:
3 days from brief to delivery
Introduction
Rouge Rebellion is an emerging premium beauty brand launching its first lipstick collection and seeking a distinctive visual identity for market entry.
The goal was to create a campaign that clearly differentiates from the dominant “clean girl” aesthetic and instead speaks to confident, expressive women who embrace nightlife culture and individuality.
The imagery needed to work consistently across e-commerce, social media and paid campaigns, while positioning the product as both emotionally aspirational and visually premium.
Rouge Rebellion
Rouge Rebellion
Introduction
Rouge Rebellion is an emerging premium beauty brand launching its first lipstick collection and seeking a distinctive visual identity for market entry.
The goal was to create a campaign that clearly differentiates from the dominant “clean girl” aesthetic and instead speaks to confident, expressive women who embrace nightlife culture and individuality.
The imagery needed to work consistently across e-commerce, social media and paid campaigns, while positioning the product as both emotionally aspirational and visually premium.
Client Profile:
Emerging luxury beauty brand
Client Profile:
Emerging luxury beauty brand
Category:
Lipstick Launch Campaign
Category:
Lipstick Launch Campaign
Deliverables:
campaign ready images (product, lifestyle, beauty)
Deliverables:
campaign ready images (product, lifestyle, beauty)
Timeline:
3 days from brief to delivery
Timeline:
3 days from brief to delivery
Problem
The core challenge was to visually combine two contrasting worlds: the raw energy of a crowded nightclub and the refined, high-end positioning of a luxury lipstick product.
Traditional studio product photography felt too sterile, while purely editorial nightlife imagery lacked commercial clarity and product focus. At the same time, the project had a highly compressed timeline and limited production budget.
The campaign therefore needed to deliver strong storytelling, clear product communication and channel-ready assets within a single, fast and efficient production setup.
The second layer places the product inside a real nightlife environment, with visible motion and spontaneous framing. Film grain and slight blur retain energy and add imperfection. This approach builds emotional connection and supports brand positioning around confidence and nightlife culture. The third layer bridges storytelling and conversion: cinematic framing of lips and product contact, high-contrast lighting to highlight finish and pigmentation combined in a minimal composition to avoid visual distraction.
Production approach
To meet the extremely short timeline, the campaign was designed around a single flexible production setup, with all assets being produced with direct channel usage in mind. Only by designing the campaign structure before production, it was possible to capture a complete launch-ready visual system.
Outcome
The project delivered campaign-ready images covering hero product visuals, lifestyle storytelling and application-focused content. Compared to a traditional multi-location production with largers crews, the campaign significantly reduced cost and time without comprimising visual quality.
The resulting image system supports all major brand touchpoints and enables consistent communication across e-commerce, social media and paid advertising. All assets were delivered within three days and provided with unlimited usage rights.
Problem
The core challenge was to visually combine two contrasting worlds: the raw energy of a crowded nightclub and the refined, high-end positioning of a luxury lipstick product.
The campaign therefore needed to deliver strong storytelling, clear product communication and channel-ready assets within a single, fast and efficient production setup.
Traditional studio product photography felt too sterile, while purely editorial nightlife imagery lacked commercial clarity and product focus. At the same time, the project had a highly compressed timeline and limited production budget.
The core challenge was to visually combine two contrasting worlds: the raw energy of a crowded nightclub and the refined, high-end positioning of a luxury lipstick product.
Problem
Traditional studio product photography felt too sterile, while purely editorial nightlife imagery lacked commercial clarity and product focus. At the same time, the project had a highly compressed timeline and limited production budget.
The campaign therefore needed to deliver strong storytelling, clear product communication and channel-ready assets within a single, fast and efficient production setup.
Process & Solution
Instead of creating isolated visuals, a structured three-tier visual system was developed to balance emotional storytelling with commercial performance across the entire launch funnel.
Hero product photography
Editorial lifestyle imagery
Beauty & application close-ups
The key visual decisions contained dramatic red shadows to reinforce the brand´s color identity, sharply directed lighting to emphasize form, material and surface quality and a strong contrast between warm atmosphere and precise product edges. This visual layer establishes immediate premium perception and provides strong key visuals.
Process & Solution
Instead of creating isolated visuals, a structured three-tier visual system was developed to balance emotional storytelling with commercial performance across the entire launch funnel.
Hero product photography
Editorial lifestyle imagery
Beauty & application close-ups
The key visual decisions contained dramatic red shadows to reinforce the brand´s color identity, sharply directed lighting to emphasize form, material and surface quality and a strong contrast between warm atmosphere and precise product edges. This visual layer establishes immediate premium perception and provides strong key visuals.
The second layer places the product inside a real nightlife environment, with visible motion and spontaneous framing. Film grain and slight blur retain energy and add imperfection. This approach builds emotional connection and supports brand positioning around confidence and nightlife culture. The third layer bridges storytelling and conversion: cinematic framing of lips and product contact, high-contrast lighting to highlight finish and pigmentation combined in a minimal composition to avoid visual distraction.
Production approach
To meet the extremely short timeline, the campaign was designed around a single flexible production setup, with all assets being produced with direct channel usage in mind. Only by designing the campaign structure before production, it was possible to capture a complete launch-ready visual system.
Outcome
The project delivered campaign-ready images covering hero product visuals, lifestyle storytelling and application-focused content. Compared to a traditional multi-location production with largers crews, the campaign significantly reduced cost and time without comprimising visual quality.
The resulting image system supports all major brand touchpoints and enables consistent communication across e-commerce, social media and paid advertising. All assets were delivered within three days and provided with unlimited usage rights.
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The second layer places the product inside a real nightlife environment, with visible motion and spontaneous framing. Film grain and slight blur retain energy and add imperfection. This approach builds emotional connection and supports brand positioning around confidence and nightlife culture. The third layer bridges storytelling and conversion: cinematic framing of lips and product contact, high-contrast lighting to highlight finish and pigmentation combined in a minimal composition to avoid visual distraction.
Production approach
To meet the extremely short timeline, the campaign was designed around a single flexible production setup, with all assets being produced with direct channel usage in mind. Only by designing the campaign structure before production, it was possible to capture a complete launch-ready visual system.
The project delivered campaign-ready images covering hero product visuals, lifestyle storytelling and application-focused content. Compared to a traditional multi-location production with largers crews, the campaign significantly reduced cost and time without comprimising visual quality.
The resulting image system supports all major brand touchpoints and enables consistent communication across e-commerce, social media and paid advertising. All assets were delivered within three days and provided with unlimited usage rights.
Outcome