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Noura
Introduction
Noura is a concept skincare brand focused on gentle, ingredient-driven body care with a strong emphasis on natural formulations and everyday rituals.
The goal of the project was to design a complete visual system for a four-product line, including packaging, photography and campaign imagery, that feels warm, modern and premium without relying on clinical or overly minimal beauty aesthetics.
The primary audience is skincare-aware, design-oriented consumers who value sensorial experience, ingredient transparency and calm, lifestyle-driven branding.
Product Photography
Visual Identity
Campaign
Client Profile:
Korean skincare brand
Category:
Skincare Launch Campaign
Deliverables:
Packaging design, product photography, lifestyle & campaign imagery
Timeline:
Concept to final delivery
Noura
Campaign
Campaign
Visual Identity
Visual Identity
Product Photography
Product Photography
Introduction
Noura is a concept skincare brand focused on gentle, ingredient-driven body care with a strong emphasis on natural formulations and everyday rituals.
The goal of the project was to design a complete visual system for a four-product line, including packaging, photography and campaign imagery, that feels warm, modern and premium without relying on clinical or overly minimal beauty aesthetics.
The primary audience is skincare-aware, design-oriented consumers who value sensorial experience, ingredient transparency and calm, lifestyle-driven branding.
Client Profile:
Korean skincare brand
Client Profile:
Korean skincare brand
Category:
Skincare Launch Campaign
Category:
Skincare Launch Campaign
Deliverables:
Packaging design, product photography, lifestyle & campaign imagery
Deliverables:
Packaging design, product photography, lifestyle & campaign imagery
Timeline:
Concept to final delivery
Timeline:
Concept to final delivery
Problem
Noura needed a consistent visual identity that could scale across different product formats while clearly differentiating each product through ingredients and benefits.
The main challenge was creating a packaging and photography system that remains visually cohesive, yet flexible enough to support jars, bottles and outer packaging, as well as lifestyle and campaign imagery.
Without a clear visual system, the products risked blending into an already saturated natural skincare market.
Process & Solution
We developed a unified visual system based on ingredient-driven color storytelling and soft, tactile compositions. Each product received its own color mood derived from its key ingredients, while typography, layout and label hierarchy remain consistent across the entire line.
This ensures immediate product recognition while maintaining a strong brand identity.
The packaging system was designed to function across jars, dropper bottles and outer boxes. A modular label layout defines product name, benefit line and brand mark in a fixed hierarchy, allowing new products to be introduced without redesigning the structure.
Framework
Instead of creating isolated images, we designed a repeatable photography framework with three content layers:
This structure allows the brand to generate consistent content for campaigns, product pages and social platforms while preserving a unified visual language.
hero product compositions
ingredient and texture storytelling
lifestyle and application imagery
Hero images focus on product form, material quality and lighting precision. Directional light and sculptural arrangements highlight glass, labels and textures, positioning the products as premium and considered.
Ingredient-based scenes, where fruits and texture were carefully styled, were developed to visually translate product benefits and formulation character. Bathroom environments and application close-ups were created to reinforce everyday rituals and comfort.
Noura
Campaign
Campaign
Visual Identity
Visual Identity
Product Photography
Product Photography
Introduction
Noura is a concept skincare brand focused on gentle, ingredient-driven body care with a strong emphasis on natural formulations and everyday rituals.
The goal of the project was to design a complete visual system for a four-product line, including packaging, photography and campaign imagery, that feels warm, modern and premium without relying on clinical or overly minimal beauty aesthetics.
The primary audience is skincare-aware, design-oriented consumers who value sensorial experience, ingredient transparency and calm, lifestyle-driven branding.
Client Profile:
Korean skincare brand
Client Profile:
Korean skincare brand
Category:
Skincare Launch Campaign
Category:
Skincare Launch Campaign
Deliverables:
Packaging design, product photography, lifestyle & campaign imagery
Deliverables:
Packaging design, product photography, lifestyle & campaign imagery
Timeline:
Concept to final delivery
Timeline:
Concept to final delivery
Problem
Noura needed a consistent visual identity that could scale across different product formats while clearly differentiating each product through ingredients and benefits.
The main challenge was creating a packaging and photography system that remains visually cohesive, yet flexible enough to support jars, bottles and outer packaging, as well as lifestyle and campaign imagery.
Without a clear visual system, the products risked blending into an already saturated natural skincare market.
Process & Solution
We developed a unified visual system based on ingredient-driven color storytelling and soft, tactile compositions. Each product received its own color mood derived from its key ingredients, while typography, layout and label hierarchy remain consistent across the entire line.
This ensures immediate product recognition while maintaining a strong brand identity.
The packaging system was designed to function across jars, dropper bottles and outer boxes. A modular label layout defines product name, benefit line and brand mark in a fixed hierarchy, allowing new products to be introduced without redesigning the structure.
Framework
Instead of creating isolated images, we designed a repeatable photography framework with three content layers:
hero product compositions
ingredient and texture storytelling
lifestyle and application imagery
This structure allows the brand to generate consistent content for campaigns, product pages and social platforms while preserving a unified visual language.
Hero images focus on product form, material quality and lighting precision. Directional light and sculptural arrangements highlight glass, labels and textures, positioning the products as premium and considered.
Ingredient-based scenes, where fruits and texture were carefully styled, were developed to visually translate product benefits and formulation character. Bathroom environments and application close-ups were created to reinforce everyday rituals and comfort.
Problem
Noura needed a consistent visual identity that could scale across different product formats while clearly differentiating each product through ingredients and benefits.
The main challenge was creating a packaging and photography system that remains visually cohesive, yet flexible enough to support jars, bottles and outer packaging, as well as lifestyle and campaign imagery.
Without a clear visual system, the products risked blending into an already saturated natural skincare market.
Process & Solution
We developed a unified visual system based on ingredient-driven color storytelling and soft, tactile compositions. Each product received its own color mood derived from its key ingredients, while typography, layout and label hierarchy remain consistent across the entire line.
This ensures immediate product recognition while maintaining a strong brand identity.
The packaging system was designed to function across jars, dropper bottles and outer boxes. A modular label layout defines product name, benefit line and brand mark in a fixed hierarchy, allowing new products to be introduced without redesigning the structure.
Framework
Instead of creating isolated images, we designed a repeatable photography framework with three content layers:
hero product compositions
ingredient and texture storytelling
lifestyle and application imagery
This structure allows the brand to generate consistent content for campaigns, product pages and social platforms while preserving a unified visual language.
Hero images focus on product form, material quality and lighting precision. Directional light and sculptural arrangements highlight glass, labels and textures, positioning the products as premium and considered.
Ingredient-based scenes, where fruits and texture were carefully styled, were developed to visually translate product benefits and formulation character. Bathroom environments and application close-ups were created to reinforce everyday rituals and comfort.